COEX Like a Pro  

Top Tips for Exploring Every Hidden Spot  

 Feel the Social Media Vibes 

“Experience the true essence of Korean lifestyle.”

Have you ever watched a K-drama or movie and wondered what it’s like to live that life? If you want to dive into the real Korean lifestyle, COEX in Gangnam is the place to be. It’s more than just a mall—it’s a cultural hub packed with shopping, food, and entertainment. Think of it as your one-stop shop to experience how Koreans live, eat, and play, all in one place.

COEX is the place to be for shopping, with everything from popular Korean brands you see everywhere to unique stores you can only find here. The pretty lighting and cool decorations make it perfect for taking photos that totally pop on social media. In this post, we will show you some shops where you can feel what life in Korea is really like!

For ages 10 to 20, 

Butter

Butter is the place for Korean teens and young adults who love cute and trendy things. This store is packed with fun, stylish finds that make it a must-visit destination, especially at its COEX location. 

Back on September 25, we introduced Butter in Myeongdong, a hotspot that perfectly captures the heart of Korea's young, trendy vibe. Butter is already very popular, and it’s no surprise they’ve set up shop in COEX, too. This isn’t just a place to buy things—it’s a chance to feel the cool, creative energy of Korean youth culture.

Walking into Butter feels like stepping into a fairy tale. At Butter, you can find Butter's character dolls, home goods, and collaboration products with other characters. Everywhere you look, it’s packed with adorable, perfectly curated items that instantly catch your eye. The colorful displays and unique designs make it impossible not to stop and stare. Honestly, you might lose track of time just looking around. Even if you leave empty-handed, exploring the store is so much fun it’ll feel like an adventure on its own. Butter is the place for anyone who loves cute vibes and cool finds! 

For ages 10 to 20, 

Kakao friends

Kakao friends is one of Korea’s most iconic character brands, beloved for its adorable and quirky characters. Favorites like Ryan and Apeach have gone beyond just emojis—they’re everywhere, from cute merchandise to full-on themed stores. Stepping into a Kakao friends store feels like walking into an animated world, with vibrant colors and captivating displays drawing you in instantly.

At the store, you’ll find a wide range of cute and practical items like stationery, plushies, bags, and home goods. Each location is uniquely themed, offering more than just shopping—it’s a chance to fully immerse yourself in the world of these characters. There are also plenty of Instagram-worthy photo zones, making it the perfect spot to create fun memories with friends. If you’re all about adorable vibes and a good time, a visit to Kakao friends is an absolute must.

For ages 10 to 30,

Artbox

Artbox is Korea’s go-to spot for trendy stationery and fun lifestyle goods. It’s filled with adorable and stylish designs on everything from notebooks, pens, and stickers to home decor, bags, and quirky gift items. Walking into Artbox feels like stepping into a creative wonderland, where every corner sparks a little joy.

What makes Artbox stand out is its perfect balance of affordability and style. Whether you’re picking out a gift for a friend or treating yourself to something cute, every item feels like a win. You’ll find tons of Instagram-worthy products, each with a practical yet unique vibe that captures your attention. Shopping at Artbox is more than just buying things—it’s about finding little pieces of happiness to brighten your day. Why not explore Artbox and discover your next favorite item? 

For ages 10 to 50,

Daiso

Daiso is Korea's go-to store for everyday essentials, offering practical and budget-friendly items. From kitchen gadgets that make housework easier to home decor and cute, functional stationery, it has everything you need. Stepping into the store, you’ll be greeted by colorful displays and neatly organized shelves that might just have you thinking, “I need this too!” as you fill up your cart.

What makes Daiso so beloved is its unbeatable prices, starting at just 1,000 won (about $0.75 USD). With a wide range of choices—from sleek minimalist designs to adorable themed items—it adds an extra layer of fun to your shopping experience. Whether you need everyday supplies in a pinch or items for a special occasion, Daiso has you covered. It’s more than just a store—it’s like a treasure chest that makes your life easier and more enjoyable. Get ready to shop smart and explore the wonders of Daiso! 

For ages 30 to 50,

Jaju

Jaju is a premium lifestyle brand offering simple and elegant designs for everyday living. The store is filled with high-quality home decor, cozy bedding, and practical kitchenware, all exuding a refined sense of style. Walking into a Jaju store feels like stepping into a  peaceful retreat, with its warm tones and beautifully arranged displays creating an inviting atmosphere.

What sets Jaju apart is its commitment to offering top-notch quality at reasonable prices. With its natural materials and functional designs, Jaju adds a touch of joy to everyday life. It’s the perfect brand for those who appreciate minimalist and sophisticated aesthetics. If you're looking to enhance your lifestyle, Jaju is the place to find that special item that will transform your daily routine. Bring a touch of warmth and elegance to your life with Jaju.

For ages 30 to 50,

Casamia

Casamia is a premium furniture and interior brand offering unique and stylish pieces to refresh your living space. From modern, comfortable furniture designed for everyday life to artistic decor that adds vibrancy to any room, the brand combines practicality with exceptional design. True to its name, which means 'my home', Casamia isn’t just a place to shop—it’s a brand that helps you find joy in creating your dream home.

What makes Casamia stand out is its philosophy of designing complete spaces, not just selling beautiful furniture. Even a simple chair strikes the perfect balance between design and function, while details like lighting and fabric accessories can completely transform the vibe of your home.

If you want to explore a variety of lifestyles while shopping in Korea, make sure to enjoy the unique charm each brand has to offer. 

For Korea’s iconic character goods, head to Kakao friends. Looking for trendy and youthful items? Check out Butter. Artbox is the place for stylish stationery and fun gifts. Need practical everyday products? Daiso has you covered. For premium lifestyle goods, Jaju is the go-to, and for elegant furniture and home decor, Casamia is the perfect choice. 

 Each brand offers a special experience that can make your trip and shopping in Korea even more memorable. Why not discover your favorites and make your Korean adventure unforgettable?

Address 

서울 강남구 영동대로 513 

513, Yeongdong-daero, Gangnam-gu, Seoul, Korea